Do You Know How to Market Your Business?
(SJC Marketing – Susan J Campbell )
You Need to Have a Game Plan (Marketing Strategy)
Sports analogies are commonly used when trying to share a point. So unless you think they shoot free throws on the fifty-yard line with a nine iron, keep reading. No successful sports team goes into an important game without a strategy (or game plan). Most coaches and athletes have considered their own strengths, studied their opponents and then go out there and give the fans what they want (by executing the game plan). Such is the same in promoting your business – you have to have a marketing strategy.
So what is the best advice on how to market your business? Neil Patel, a top marketer in the country, provides this helpful visual. We can compare this marketing strategy cycle to the game plan we mentioned above.
Consider your strengths. A SWOT analysis stands for strengths, weaknesses, opportunities and threats. Your marketing strategy should include what you do well, what you need to improve, areas with great potential and what to guard yourself against. When you actually put your SWOT analysis to pen and paper, it keeps these things top of mind and gives you a great foundation to move forward with your game plan.
Study your opponent. Know what the competition is doing and how you can set yourself apart. What can you offer your consumers that your opponent can’t?
Give the fans what they want. As you’ll see on the graph, we’ve skipped a few steps. But this is what it all comes down to. It’s what you practiced for, planned for and perfected your product or service for – giving your audience what they want. If you make your clients and consumers happy, you’ll have the momentum to keep going.
One more important step to remember is to review your game film. Never get comfortable coasting along. You have to constantly measure, survey, review and revise.
Links to the other articles featured in this months newsletter!
10 fascinating facts about the Labor Day
How Elon Musk, Richard Branson, and 5 Other Super-Successful People Deal With Stress
5 Strategic Thinking Tips for Small Business Owners
Yuan and you: How China's devalued currency affects U.S. consumers