Getting Started in Your Own Business

You aren’t a business owner until you start one. Taking the initial plunge is typically the most difficult step, but those who act with courage and wisdom when launching a business reap the rewards for many years to come.

Every venture is different, and must be analyzed on an individualized basis. Here are some general steps needed to get a successful venture off the ground:

Congratulations! You’ve taken care of all the logistics. Now make sure to market it right.

Marketing a business is a complex, but indispensable, part of succeeding in business. It encompasses general strategy, advertising, media, and more. The goal ultimately boils down to reaching as many potential customers for the least amount of money, in the least amount of time.

At the end of the day, you are the most important marketing tool for your company.  What are you offering that is unique or different?  Does your business card offer maximum marketing potential? If the back of your card is blank, you are missing an opportunity.  The home page of your website should clearly identify the types of products or services you sell and offer multiple ways to contact you. These details add up significantly.

One-on-one networking is also highly effective in spreading the word and forging relationships. The OJC offers myriad networking opportunities throughout the year for business owners, including the grand annual Parnassah Expo.

By using your own creativity in reaching the right customers, you can market your business without spending a lot of money.